As the Official Beer Partner at The Boat Races, Adnams is inviting fans to enjoy the famous Oxford versus Cambridge Boat Races from its bar along the route.
The award-winning Suffolk Coast brewer Adnams, which is based in the seaside town of Southwold, Suffolk will be hosting the Adnams Fan Park at Furnivall Gardens in Hammersmith, positioned at the first bend in the river. From the vantage point at Furnivall Gardens, you can view the action on the river and enjoy a refreshing pint of Adnams Ghost Ship, the “Official Beer” of The Boat Races.
The Adnams Fan Park at Furnivall Gardens will be open and free to the public from noon until 7pm. As well as quenching their thirst at the Adnams bar which will be serving Ghost Ship, other beer, wine and spirits. Visitors can also sample the food and enjoy the entertainment on offer at the park’s various stalls. A big screen will be showing the BBC’s coverage of the race, so visitors can follow all of the action from start to finish. A number of brightly coloured gazeebos will feature around the park where the Adnams Crew will be on hand with a selection of Adnams goodies and giveaways. Adnams is looking forward to welcoming people to Furnivall Gardens and is encouraging them to share their Adnams Fan Park experiences on social media using the hashtag #adnams
Employees at Adnams have been embracing the partnership between Adnams and The Boat Races with their very own rowing challenge. The business has been split into four teams, with each of the four executive directors acting at Coxswains and rallying their teams to row the distance of Southwold Pier to Putney Pier and back again. It’s certainly brought out the competitive side in people!
Commenting on Adnams’ activity at this year’s Boat Races, Emma Hibbert, Marketing Director at Adnams, said: "We are delighted to become the official beer partner of The Boat Races. The event is steeped in history and there is always a lot of anticipation surrounding the Races, with supporters coming together and lining the banks to cheer on their team. The atmosphere along the river is always exciting, which is something we are keen to add to on the day at the Adnams Fan Park in Furnivall Gardens. We will also spread the excitement to fans of The Boat Races across the world with social media, sharing updates, insight and lots of pictures on the day.
“This is the first year that Adnams will be the Official Beer Partner of The Boat Races and our sponsorship of the event will continue for the next six years and we are really excited to support such a prestigious event.”
The Boat Races will take place on Sunday March 27th 2016. The Women's Boat Race will begin at 3.10pm, with The Boat Race starting at 4.10pm.