The Suffolk Coast Conference 2026

Bringing together tourism, hospitality and leisure businesses from across the destination, The Suffolk Coast Conference 2026 focused on the opportunities, challenges and actions that will help shape the future of our visitor economy. From understanding visitor behaviour and market trends to sharing successful business case studies and exploring collaborative marketing opportunities, the conference provided practical insights and valuable takeaways for businesses of all sizes.

Explore the presentations, resources and support materials from the day below.

10:05 – 10:35 | The Moment is Now - Mary Harris

More visitors, more value, right time, stronger together

10:35 – 11:05 | The Evidence - Laura Wakelin

Know your visitors, close the gaps, use the insight

11:10 – 11:45 | Real Businesses, Real Results - Scott Russell

This panel discussion brought together local tourism and hospitality businesses to share their experiences of using storytelling, social media and collaboration to engage visitors and raise awareness of their businesses. Panellists included Gem Boner from Restaries, Cheryl Rawlings from Britten Pears Arts, Vanessa Hodgson from Collen & Clare and Lois Gunn, who shared practical examples and honest insights into what has worked for them, the challenges they have faced and the value of creating authentic content.

The session also explored the importance of collaboration across the visitor economy, highlighting how businesses can achieve more by working together to promote the Suffolk Coast and enhance the visitor experience.

11:45 – 12:30 | Brunch & Networking

12:30 – 13:00 | Connecting the Dots
Big picture, campaigns and support available

13:00 – 13:20 | Interactive Quiz - Scott Russell

How well do you know The Suffolk Coast? 

SIZEWELL C TOURISM FUN

The Sizewell C Tourism Fund is a £12 million mitigation package established as part of the planning agreement for the Sizewell C nuclear power station construction in East Suffolk. Its primary purpose is to protect and support the local visitor economy from construction impacts and ensure the area remains a highly popular holiday destination.

Find out more here

What we've done so far

What's happening now

Data, insights and the Tourism Dashboard

Tourism Business Support & Grants

Gather in Suffolk campaign

HELPFUL RESOURCES

SnapSea Free downloadable Image Library here

The Suffolk Coast Members Hub here